full transcript

From the Ted Talk by Paula Scher: Great design is serious, not solemn

Unscramble the Blue Letters

I think my favorite of these was this little job in nreawk, New Jersey. It's a performing arts soochl. This is the building that — they had no money, and they had to recast it, and they said, if we give you 100,000 dollars, what can you do with it? And I did a little Photoshop job on it, and I said, Well, I think we can paint it. And we did. And it was play. And there's the bidliung. Everything was painted — typography over the whole damn thing, including the air cnoiotnindig ducts. I hired guys who piant flats fixed on the sides of garages to do the painting on the building, and they loved it. They got into it — they took the job idilencrby seriously. They used to climb up on the building and call me and tell me that they had to correct my typography — that my spacing was wrong, and they moved it, and they did wonderful things with it. They were pretty serious, too. It was quite wonderful.

Open Cloze

I think my favorite of these was this little job in ______, New Jersey. It's a performing arts ______. This is the building that — they had no money, and they had to recast it, and they said, if we give you 100,000 dollars, what can you do with it? And I did a little Photoshop job on it, and I said, Well, I think we can paint it. And we did. And it was play. And there's the ________. Everything was painted — typography over the whole damn thing, including the air ____________ ducts. I hired guys who _____ flats fixed on the sides of garages to do the painting on the building, and they loved it. They got into it — they took the job __________ seriously. They used to climb up on the building and call me and tell me that they had to correct my typography — that my spacing was wrong, and they moved it, and they did wonderful things with it. They were pretty serious, too. It was quite wonderful.

Solution

  1. incredibly
  2. school
  3. building
  4. paint
  5. newark
  6. conditioning

Original Text

I think my favorite of these was this little job in Newark, New Jersey. It's a performing arts school. This is the building that — they had no money, and they had to recast it, and they said, if we give you 100,000 dollars, what can you do with it? And I did a little Photoshop job on it, and I said, Well, I think we can paint it. And we did. And it was play. And there's the building. Everything was painted — typography over the whole damn thing, including the air conditioning ducts. I hired guys who paint flats fixed on the sides of garages to do the painting on the building, and they loved it. They got into it — they took the job incredibly seriously. They used to climb up on the building and call me and tell me that they had to correct my typography — that my spacing was wrong, and they moved it, and they did wonderful things with it. They were pretty serious, too. It was quite wonderful.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
public theater 4
york times 3
united states 3
solemn design 2
record covers 2
typeface helvetica 2
paul newman 2
city council 2

Important Words

  1. air
  2. arts
  3. building
  4. call
  5. climb
  6. conditioning
  7. correct
  8. damn
  9. dollars
  10. ducts
  11. favorite
  12. fixed
  13. flats
  14. garages
  15. give
  16. guys
  17. hired
  18. including
  19. incredibly
  20. jersey
  21. job
  22. loved
  23. money
  24. moved
  25. newark
  26. paint
  27. painted
  28. painting
  29. performing
  30. photoshop
  31. play
  32. pretty
  33. recast
  34. school
  35. sides
  36. spacing
  37. typography
  38. wonderful
  39. wrong